Kyle Muller

Group Product Manager at


Hailing from the Rainbow Nation (South Africa), I'm a UK based product leader / occasional designer. Currently working at where I am responsible for product strategy and delivery as part of the transportation business unit. Directing multidisciplinary teams of product managers, developers, designers and analysts.



Start with needs.

Understand the problem. Don't design without a set of requirments from both the business and its customers. Rigurously research, empathise with and articulate needs.


Design is purposeful.

Define a goal. Stay focused in achieving it. Ensure it is something that will have a descernible measurable effect - otherwise, at best you are making art, at worst, you are wasting money.


Work with what you have.

Embrace constraints. Accept the finacial, personnel, environmental, technological, and mechanical contstraints that you have. Designing for a well understood context outputs usable achievable and feasible results - and it will make you a better designer.



Engage in discourse. You can't do this on your own. Be provocative and invite provocation to drive us on to new, emergent concepts and differentied solutions.


Iterate, then iterate again.

Fail fast, test and learn, no assumptions! Iteration is the unit of currency for innovation - the more we iterate, the more we learn, the more effective the solution.


  • Group Product Manager
  • Senior Product Manager
    2018 - 2020
  • Product Manager

    BookingGo (
    2016 - 2018
  • UX Design Manager

    The Very Group (Shop Direct)
    2015 - 2016
  • Senior UX Designer

    The Very Group (Shop Direct)
    2014 - 2015
  • UX Designer

    The Very Group (Shop Direct)
    2013 - 2014
  • UX Designer

    2012 - 2012


While I'm not currently looking for new oppurtunites, I'm always happy grab a coffee and talk about anything - from design and product managment to statistics and startups. So get in touch or find me at the usual places.